Category - Teen
Each year, tobacco companies spend billions of dollars to promote their products, including electronic cigarettes that are especially popular with young people. Research shows these advertisements reach, and strongly influence, children and teens. Four out of five teens who use tobacco start with flavored products 4 which are tempting to young people because they come in colorful packaging that makes them appear harmless. 5 many young people think flavors make tobacco and smoking safer. Marketing aims to get them to smoke and choose certain brands, experts note. Please note this article was published more than one year ago. The facts and conclusions presented may have since changed and may no longer be accurate. Cdc researchers used a 2014 survey of 22,000 children and teens to find that 68. 9 percent of middle and high school students more than 18. The 2009 family smoking prevention and tobacco control act banned flavors in cigarettes except menthol to curb youth appeal, but flavors are still allowed in other tobacco products. E-cigarette companies capitalize on this gap in regulation by offering kid-friendly flavors, such as cotton candy and gummi bear, and packaging e-liquids to. the study showed that cigarette brands that are popular among youth are more likely to advertise in magazines with a higher percentage of youth readers. These results demonstrate that tobacco companies specifically target our teens and youth in their magazine advertising campaigns (ads get kids to smoke). while the tobacco industry claims they no longer target kids, they still use tactics to attract kids to use their products. They use enticing flavors, colorful packaging, and names and logos similar to popular types of candy 11. And many of these products are often placed in kid-friendly locations in convenience stores, often near candy 12, and sold at kid-friendly prices. women are also targeted by the tobacco industry, and tobacco companies continue to produce brands specifically for women. Marketing toward women is dominated by themes of social desirability, empowerment, and independence, which are conveyed by advertisements featuring slim, attractive, and athletic models. pkpix getty images alcohol marketers use various methods to target their ads to young people. Meaning tobacco products, like newport, are both more visible and more affordable to kids. 24 newport is the leading brand of cigarettes among african american youth ages 12-17.